There are various ways to outsource writing services and if you’re struggling to do it yourself then there is a way for you to get the job done. We are going to cover three ways that you can outsource your content, they will include hiring a copywriter, working with freelancers, reaching out to people on Fiverr, and as a last resort, we are going to talk about artificial intelligence.
You need good quality content if you want people not just reading but engaging with what you have created so making sure that it’s up-to-date and interesting is essential. But when we think of which aspects of our lives should be automated by AI, writing doesn’t usually come top of the list.
Note: Fun fact, this article is written by an AI, so please consider it!
There are several ways to outsource your content but these three methods are the most popular.
Hiring a copywriter
Hiring a copywriter is a great way to get your content out there as it’ll be written by someone who knows what they are doing as opposed to you, so the quality of your content will be assured.
You have to be aware that hiring in-house copywriters comes with its pros and cons.
An in-house writer has the advantage of being familiar with your company and the environment, it’ll be able to write from a perspective that is real-life and personal. So you will know that everything they write in any article they have written before is going to seem like a genuine response from you and not just a robot spewing out anything that they might have been told off. However, ensuring a regular flow of good quality content is essential for the growth and development of your business so hiring in-house writers can get really pricey.
Don’t forget that you have to be a fully established business in order to hire someone in-house for copywriting services. I would recommend that you start out slowly and get a handful of articles done by an agency. Then, once you have mastered found exactly what you want from a copywriter then you can begin to hire in-house copywriters.
Note: Copywriting agencies are very flexible and cost-effective as they work on a project basis so they will be able to deliver the quality content that you need whilst keeping your cost down.
When talking about a budget we need to mention freelancers. They are a cheap alternative to hiring in-house staff but they can take a while to get used to, especially when you are a new business when you have no idea what you want them to write about. So to make sure that they’re working for your business in the right way and that they will have the best chance of success, it’s crucial that you plan and execute your freelancer hire well.
When working with freelancers there is always room for errors, for example, if you have two freelancers writing on the same topic, the articles that they write could come out very differently depending on which person does it.
Reaching out on Fiverr is a good way of getting someone cheap and that’s why many people go opted for this method as opposed to hiring in-house staff.
Note: Be careful on Fiverr and only choose people who have a high rating and can provide a portfolio with their work.
Use Artificial Intellgence
Sometimes you just want to get a bit more out there with your business, so we have the option of buying artificial intelligence that writes for you. AI, in this case, is something that we are creating to replace human interaction and by using robot writers we can create content that’s really unique and designed well for the reader. We can tailor it to suit your business needs and understand quickly what people like and don’t like so that you get the best possible results.
The benefits of using an AI as your writer are that it doesn’t require much of your time to make sure that the content is being written in the right manner. The AI does not know what a writer’s block is and can be really good at churning out content that is of great quality.
Implementation is easy as its output can be published automatically in the form of blogs, articles, or even videos and graphics. The speed at which you generate all types of content with AI is next to none. You can write as many as 10 articles per day with very high quality. A human can only write about 2 to maximum of 4 articles per day. The AI automatically goes through the internet and collects the information it requires to write the article. Humans need to do research. That takes time.
The cons of using AI as a writer is that it can easily change the course of the content that you are writing about and basically go in a direction that you don’t wish to go to. In other words, the AI needs someone to guide it. In order to use the AI, you will need to give someone a set of instructions or guidelines for it to work with it. There are many platforms that you can use.
Outsource writing services with a plan
No matter which of the three ways you choose you will always need to have a content marketing strategy prepared beforehand. This means you need to have a clear idea of the content that you want to produce. That can be anything from blog posts to videos or infographics. There will be a lot of keywords and phrases that you want to rank highly for. You need to develop an editorial calendar for your business. This means that you need to list down the topics that you will be writing about and the networks where you will post them on.
If you want to learn more about how to create your content marketing strategy, read my article about it here: Content marketing strategy: Plan, execute and promote (2021)
Although this article about three ways to outsource writing services was short, we covered some of the more popular ways you can outsource your content and even some of the advantages and cons as well. So now that you know more about how you can outsource your content, make sure that you use it to create quality content for your business. If you have any suggestions or questions feel free to comment down below in the comment section.