Vyara Stefcheva
Founder & Editor, Egorithms · Independent marketing expert
Vyara Stefcheva is the founder and editor of Egorithms and an independent marketing expert. She follows how technology, AI and algorithms change the way people find, choose and buy, and writes about what that means for businesses and for the people who use them.
She has spent her career building marketing and business strategies for more than 300 brands across three continents. She built and exited a marketing agency and now works independently. She has taught more than 20,000 people through lectures, courses and corporate training, and speaks at conferences about AI and the future of the internet.
On her YouTube channel she tests new AI and marketing tools as they launch and gives each an independent verdict: adopt, watch or ignore.
Author Archives: Vyara Stefcheva
NFT Scams Targeting Artists on Instagram: How They Work
A fake collector offers thousands for your art as an NFT, then asks for a...
Nov
How to Spot a Fake Crypto Exchange: Warning Signs and Checks
How fake crypto exchanges and trading apps work, the warning signs, how to check a...
Nov
What Is High-Tech Manufacturing? How It Works and Where It Is Used
What high-tech manufacturing is, which industries count under Eurostat and OECD rules, the technologies used,...
Nov
Botev Plovdiv Becomes the First Elite Football Club to Adopt Bitcoin and Nostr
Botev Plovdiv Becomes the First Elite Football Club to Adopt Bitcoin and Nostr Effective immediately,...
Oct
Return Finance launches fully compliant high-yield savings application in 27 European Countries
Fintech company Return Finance has been granted Virtual Asset Service Provider (VASP) authorization from regulatory...
May
How People Earn in Web3: Real Models, Risks and Examples
How people actually earn in Web3: jobs, bug bounties, royalties, staking, play-to-earn and airdrops, with...
Nov
Investing in Web3: What It Means and What Can Go Wrong
What "investing in Web3" means: tokens, shares, ETPs, NFTs and staking, how each works, and...
Nov
Binance Launches Oracle Network to Power Web3
BNB Chain ecosystem will be the first blockchain to use Binance Oracle to connectsmart contracts...
Nov