Technology, algorithms & the future of the internet
Expert analysis, personal commentary and verified reporting on AI, search, digital marketing and Web3. We document how the internet changes and what it means for people and businesses.
- AI Shopping Assistants and the Holiday Season, Explained
AI traffic to retail sites is surging. The data from Adobe and Salesforce, what shopping agents can do, adoption in Europe and how retailers can prepare.
- AI Shopping Assistants and the Holiday Season, Explained
- How to Plan a Small Business Website, Explained
- How to Measure AI Traffic and AI Visibility, Explained
- Does Facebook Listen Through Your Microphone? How Ad Targeting Really Works
- How AI Assistants Decide Which Businesses to Recommend, Explained
- EU AI Act Article 50, Explained: When Ads, Images and Posts Must Be Labeled as AI
- Digital PR and AI Citations, Explained: Why ChatGPT Trusts Earned Media Over Your Website
- Sharenting, Explained: How Parents’ Posts Build a Child’s Digital Footprint
More stories
- AI Shopping Assistants and the Holiday Season, ExplainedAI traffic to retail sites is surging. The data from Adobe and Salesforce, what shopping agents can do, adoption in Europe and how retailers can prepare.
- How to Plan a Small Business Website, Explained
Website types, domains, hosting, platforms like WordPress and Shopify, who should build it, and why structure and traffic matter more than design. - How to Measure AI Traffic and AI Visibility, Explained
Why analytics undercount AI traffic, six ways to measure AI visibility, and what the new AI reports from Google, Bing and Clarity actually show. - Does Facebook Listen Through Your Microphone? How Ad Targeting Really Works
Is Facebook listening through your phone? What Meta says, what Cambridge Analytica showed, and how ad targeting and retargeting really work. - How AI Assistants Decide Which Businesses to Recommend, Explained
Customers now ask AI assistants which business to choose. How the shift happened, the data behind it, what assistants look for and why many businesses stay invisible. - EU AI Act Article 50, Explained: When Ads, Images and Posts Must Be Labeled as AI
What Article 50 of the EU AI Act requires since August 2026: what counts as a deepfake, which edits need an AI label, the EU icons, platform rules and fines. - Digital PR and AI Citations, Explained: Why ChatGPT Trusts Earned Media Over Your Website
84% of AI citations in ChatGPT, Claude and Gemini come from earned media. What digital PR is, why AI trusts it, mentions vs. backlinks, and how to start.
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Models, tools, agents and the rules around them.
How search, AI answers and social feeds decide what you see.
SEO, GEO, advertising and social media in the age of AI.
High tech, the agentic web and technology's effect on society.
Blockchain, crypto, NFTs and digital finance, covered since 2020.
Vyara Stefcheva
“If an agent can’t read your site, understand your offer and pay you, you don’t exist in that economy.”
Vyara leads Egorithms. She has scaled 300+ brands globally and taught more than 20,000 people from around the world. She writes about AI search, algorithms and the business impact of new technology, and tests new AI tools on the day they launch.
Start here
Six explainers that show what Egorithms covers best.
Search enginesHow AI Search Decides Who to Cite
Search enginesRankBrain: The AI Behind Google's Algorithm
Platform algorithmsWhy You Can't Get Off Your Feed
AIWhat Is AI? A Simple Explanation with Examples
Platform algorithmsHow Does the Facebook Algorithm Work?
Crypto and blockchainHow to Recognize a Fake Crypto Exchange
What you will find here
- Expert analysisWritten by experienced authors who work in the field every day.
- Personal commentaryInformed opinions and forecasts, always clearly labeled as such.
- Verified reportingFacts checked against official announcements, research and primary sources.
About Egorithms: FAQ
What is Egorithms?
Egorithms is an independent technology media outlet founded in 2020. It covers artificial intelligence, search and platform algorithms, digital marketing, Web3 and the future of the internet, and explains what each change means for people and businesses.
Who is behind Egorithms?
Egorithms is led by Vyara Stefcheva, a marketing strategist and Generative Engine Optimization consultant who has scaled more than 300 brands and taught more than 20,000 people. Articles are written by named authors with hands-on experience in their fields.
Why can you trust Egorithms?
Egorithms is not owned by any technology company, platform or advertiser, and no company can pay to change what we write. Every factual claim links to a primary source such as an official announcement, documentation, research or a regulator. Opinions and forecasts are clearly labeled and kept separate from facts, and articles are updated when the facts change. Read our editorial standards.
How do you choose what to cover?
We focus on changes that affect how people find information, make decisions and do business online: new AI tools and agents, search and AI answer engines, platform algorithms, advertising and digital payments. We test tools ourselves whenever we can.
How can I contribute or contact the editors?
Established authors and experts can propose a topic or a contribution through our contact page.
Organizations that have worked with Egorithms
- BinanceGlobal fintech
- eToroGlobal fintech
- Safe Networknow Autonomi
- ContappTechnology startup