One of the biggest names in cloud computing has taken a major step towards marginalising artificial intelligence and machine learning. This means that it is not only a way to make your processes smarter, but also to become the foundation on which the company’s technology is built.
That’s right, Google is demonstrating agile marketing by being the executive who runs its search and artificial intelligence division.
I would say that the resulting technology is Google search as a whole in the form of A.I. But how much do we know about that? Have you heard about RankBrain? What is known so far about the AI (artificial intelligence) and algorithms behind Google’s search engine.
The Artificial Intelligence of Google
If you define Artificial Intelligence as “the ability to offer a course of action in the face of uncertainty or ambiguity based on learning examples,” then that is what search algorithms are all about.
Simply put, machine learning uses algorithms to learn information from a given set of data, so that a program can learn in a similar way and make precise decisions as humans. Algorithms are used to determine the best approach for a particular task, such as a search query or search result.
The ranking algorithm of Google
On October 26, 2015, it was confirmed that the algorithm had been updated with a machine-learning artificial intelligence system called RankBrain. We may never give AI a formal name, but we do use a name for the artificial intelligence that handles 15% of Google’s search volume, so “RankBrain” may stay.
What is Google RankBrain?
RankBrain is a computer program used to sort billions of pages that Google knows and find the pages that are considered most relevant to a particular query. The artificial intelligence system, nicknamed RankBrain, interprets the searches of people entering Google’s search box every second.
According to Google, RankBrain now handles more than 1.5 billion of the searches Google receives, and processes more than 1 billion pages of data per second.
How does RankBrain work?
To truly understand what RankBrain is all about, we need to learn about machine learning and artificial intelligence. Machine learning has developed as strongly in recent years as pattern recognition and computer learning theory. This is an improvement, and machine learning and artificial intelligence will be an important part of Google’s future, but they already play a role in Rank Brain.
How Google uses Machine Learning
Much of the work done by artificial intelligence involves a training process known as machine learning, in which AI can identify tasks such as cats and map routes and do more of them alone.
Machine learning is the process of teaching a computer how to perform a particular task by teaching it, rather than teaching and programming humans. RankBrain is one of Google’s core algorithms, which uses machine-learned data input to determine the best search engine query and search results algorithm.
The purpose of AI and Machine Learning algorithms is to teach computers how things look and are described. Therefore, the way RankBrain is learning new things is similar to how humans teach themselves to figure things out.
Given the complexity of these algorithms, the growth of machine learning has been a major factor in how Google searches work, but it is unclear who is ahead in search. At some point, we should see artificial intelligence systems become more widespread, more accessible and more powerful than human systems.
How AI is changing Google search?
The time and effort spent learning how search engines work and how to best use them for marketing could change with the advancement of artificial intelligence. We can assume that machine learning will be an important factor in Google’s search engine in the future.
A good way to look at artificial intelligence in the context of search is to take a look at Google’s RankBrain, one of the most popular search engines of all time. Rank Brain is a state-of-the-art Google algorithm that uses machine learning to edit queries. This pervasive algorithm gets the best possible answers to questions unknown to Google, such as search terms, keywords and search results. Artificial intelligence is the result of Google’s chief scientist Sergey Brin and his team at the Google Brain Lab.
Artificial Intelligence in the Google Search Engine and Algorithms
It is impossible to say how big the role of AI is in Google’s search engine, but it definitely uses artificial intelligence to improve its ranking algorithm. Google uses machine learning to study its users “search and click patterns, and it would not be wrong to assume that Google wants to take its algorithm to the next level in terms of search performance and user experience.
There is agreement that Google’s search algorithm is not just logic, but is infused with artificial intelligence and machine learning to improve the search experience every day. Although Google’s search engines have changed a lot since their publication (RankBrain is just a notable example), artificial intelligence has played an important role in their development.
Changes in the Google algorithm
Google’s algorithms are constantly evolving and changing, which means that Google has made thousands of changes to its algorithms over the years. Turns out that RankBrain is just the beginning. The advanced machine learning system is called Google Wesir. We will talk more about it in the future. Stay tuned!