How search engines, social platforms and AI assistants decide what people see, and how those systems change.

Egorithms has been an independent media outlet since 2020. It is not owned by any technology company, platform or advertiser, and no company can pay to change what we write. Articles are written by named authors with hands-on experience in the field. Every factual claim links to a primary source: official announcements, documentation, research or regulators. Opinions and forecasts are clearly labeled and kept separate from facts, for example in the Vyara's take section. When the facts change, we update the article. We rely on what platforms officially document and on our own tests, not on rumors about ranking factors. Read our editorial standards.

Practitioners in search, social media and GEO, led by Vyara Stefcheva, a marketing strategist and GEO consultant.

With How AI Search Decides Who to Cite, then How Does the Facebook Algorithm Work.

Classic search returns a list of links. AI search writes an answer and cites a few sources, so being cited matters more than ranking.

Through official announcements, documentation and our own testing. We cover the changes that affect what people actually see.

Yes, through our contact page.