Category Archives: Search Engines

How Google, AI Overviews, ChatGPT search and other engines select and rank information.

Digital PR and AI Citations, Explained: Why ChatGPT Trusts Earned Media Over Your Website

84% of AI citations in ChatGPT, Claude and Gemini come from earned media. What digital...

How AI Search Decides Who to Cite: Query Fan-Out, Passages and Entities Explained

Query fan-out, passage retrieval and entities explained. How Google AI Mode and AI assistants choose...

RankBrain Explained: How Google Started Using AI in Search

What RankBrain is and how Google's use of AI grew from RankBrain to neural matching,...