Category Archives: Marketing

Digital marketing in the age of AI

Marketing

Digital marketing is being rewritten by AI. This section covers SEO and Generative Engine Optimization (GEO), advertising on search, social and AI platforms, and social media strategy. Our focus is practical: what changed, what it costs, and what businesses should do next.

What you will find here

Expert analysisWritten by experienced authors who work in the field every day.
Personal commentaryInformed opinions and forecasts, always clearly labeled as such.
Verified reportingFacts checked against official announcements, research and primary sources.

Every article follows our editorial standards →

What does the Marketing section cover?

SEO, GEO, social media, advertising and platform algorithms, and what each change means for brands and marketers.

Why can you trust Egorithms on marketing, SEO and GEO?

Egorithms has been an independent media outlet since 2020. It is not owned by any technology company, platform or advertiser, and no company can pay to change what we write. Articles are written by named authors with hands-on experience in the field. Every factual claim links to a primary source: official announcements, documentation, research or regulators. Opinions and forecasts are clearly labeled and kept separate from facts, for example in the Vyara's take section. When the facts change, we update the article. Our authors work with brands every day, so the analysis comes from practice, not theory. Read our editorial standards.

Who writes the marketing articles?

Practitioners who work in digital marketing every day, led by Vyara Stefcheva, a marketing strategist and GEO consultant.

Where should I start if I am new to GEO?

With How AI Search Decides Who to Cite, then How AI Visibility Tools Really Measure Prompts.

What is the difference between SEO and GEO?

SEO aims to rank pages in search results. GEO aims to have a brand's information selected and cited inside AI answers.

Is SEO still worth investing in?

Yes. AI search still relies on content it can find, crawl and trust, so GEO builds on solid SEO rather than replacing it.

Can I write for Egorithms?

Established authors and experts can reach us through our contact page.