SEO, GEO, social media, advertising and platform algorithms, and what each change means for brands and marketers.

Egorithms has been an independent media outlet since 2020. It is not owned by any technology company, platform or advertiser, and no company can pay to change what we write. Articles are written by named authors with hands-on experience in the field. Every factual claim links to a primary source: official announcements, documentation, research or regulators. Opinions and forecasts are clearly labeled and kept separate from facts, for example in the Vyara's take section. When the facts change, we update the article. Our authors work with brands every day, so the analysis comes from practice, not theory. Read our editorial standards.

Practitioners who work in digital marketing every day, led by Vyara Stefcheva, a marketing strategist and GEO consultant.

With How AI Search Decides Who to Cite, then How AI Visibility Tools Really Measure Prompts.

SEO aims to rank pages in search results. GEO aims to have a brand's information selected and cited inside AI answers.

Yes. AI search still relies on content it can find, crawl and trust, so GEO builds on solid SEO rather than replacing it.

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